Affinity Partner Membership

What are the ITA Membership requirements?

In order to qualify as an Affinity Partner, you must:

  • Express your interest in the ITA to a member of the Board or Executive Management.
  • Have a history of delivering quality IT products and/or services to the professionals who serve the SMB market space.
  • Sell your products and/or services directly to ITA members and/or their client bases.
  • Extend a special "ITA members only" offer for your products and/or services.
  • Agree to promote the ITA Fall Collaborative to your customers, as appropriate.
  • Endorse, in writing, the ITA Code of Professional Conduct.
Why should you choose to join the ITA?

As an ITA Affinity Partner, you and your company would enjoy these benefits:

  • Visibility and regular access to the owners and practice leaders of the leading CPA and IT/VAR Practice Firms focused on the SMB space. These firms are great prospects for use of Affinity Partner products and/or services:
    • Assuming that the average ITA IT/VAR firm has 15-20 employees, 350 active clients, and markets to a database of 3,500 SMB prospects, ITA VAR practice firms collectively:
  • Employ 1,500+ professionals.
  • Service 20,000+ SMB clients.
  • Market, sell, and recommend IT products and services to 200,000 SMB prospects.
    • Assuming that the average ITA CPA firm has 700+ employees and 3,500 active clients, then ITA CPA firm members collectively:
  • Employ 15,000+ professionals.
  • Service 85,000+ SMB clients.
  • Market, sell, and recommend IT products and services to 750,000+ prospects.
  • Winning the "hearts and minds" of ITA Practice Firms can certainly lead to improved direct, and indirect, sales of Affinity Partners products and/or services.
  • The ITA provides a great environment for building stronger relationships with your existing, and future, business partners and customers:
    • ITA provides a "vendor-neutral" setting ideal for relationship building.
    • ITA educational sessions, refreshment breaks, meals and group activities all provide vendors with an opportunity to get to know their customers better, and vice versa.
    • Stronger vendor-practice firm relationships create more "buy-in" for the participating ITA vendors' products, resulting in increased mind share for those products within each practice firm and potentially more sales.
  • Attendance opportunity at two events per year to network with peers and showcase your offerings in premier settings with first-class accommodations.
  • ITA Fall Collaborative event complimentary table-top exhibit space and 1 complimentary registration for your corporate representative.
  • Opportunities to speak at ITA events and participate in ITA leadership roles and committees, as available.
  • Special access to most ITA Members Only information on the ITA website.
  • The ability to promote your firm's skill sets, products, experiences and accomplishments to the profession's leading firms.
  • Access to ITA marketing support that includes:
    • Participation in a new member press release upon membership acceptance.
    • An ITA website listing and a marketing focus for your ITA special offer(s).
    • Access to the ITA logo for your use in promoting your ITA affiliation.
    • Ability to market your products and services to the ITA membership base subject to ITA review and assistance.
  • The ability to enhance your business, your network and your skills and have fun while doing it!
How can I take maximum advantage of my ITA membership?
When you become an ITA member, you affiliate yourself with a highly recognized and respected community of IT professionals. To maximize the ITA's brand recognition for yourself, and the profession, member firms are encouraged to:

  • Participate actively in the ITA. You will not benefit from the incredible resources and networking opportunities if you are not involved.
  • Use the ITA logo as described in the ITA Logo Usage Guidelines on your:
    • Letterhead.
    • Website.
    • Company literature.
  • Link your website to the ITA website.
  • Actively promote the ITA to your own customer base. ITA urges you to use the ITA Value Propositions for Practice Firms and for Internal Technology Leaders (CIOs/CTOs) in your ITA-related marketing communications with your customer base.
  • Network with other ITA members, including linking to their websites when appropriate.
How do I join?
To join the ITA, you must complete our on-line Member Profile and Application for our review and agree that you and other members of your firm will adhere to the ITA Code of Professional Conduct.

At the same time, propose a special "ITA members only" offer for your products and/or services for the ITA Board's consideration.

When you meet our membership criteria and your affinity benefit program is approved, you must then:

  • Submit the one-time enrollment fee (currently $5,000)1. The enrollment fee includes your first year's annual fee.
  • Agree to pay the annual fee by September 1 of each year thereafter (currently $1,500)1.
  • Sign the ITA Code of Professional Conduct.
  • Maintain your membership qualifications, including timely payment of invoices for meeting cost sharing and support fees.
Who do I contact for more information?

To learn more about the ITA, contact our Executive Director at (480) 515-2003.

1All enrollment and annual fees are reviewed annually by the ITA Board of Directors.