Alliance Partner Membership

• Express interest to a member of the Board or Executive Management of ITA.
• Have a history or track record of delivering quality IT products and services to the SMB market.
• Agree to recruit your top partners as ITA Practice Firms.
• Agree to promote the ITA Fall Collaborative to partners and associates.
• Employ professionals who have demonstrated a willingness to serve in volunteer capacities to further the IT profession.
• Endorse, in writing, the ITA Code of Professional Conduct.

• Visibility and access to the leading IT Practice Firms focused on the SMB space. These firms are great prospects for selling or influencing sales for the participating ITA Alliance Partners' products:
• ITA Practice Firms make ideal channel partners because they are committed to improving their performance and investing in their firm's future success, the same traits that result in increased sales of your products and services.
• If you assume that each ITA Practice Firm has 350 active clients and markets to a database of SMB prospects, ITA Practice Firms collectively:
• Service 20,000 SMB clients.
• Market, sell and recommend IT products and services to 200,000 SMB prospects.
• Winning the "hearts and minds" of ITA Practice Firms can certainly lead to improved SMB market share for ITA Alliance Partners.
• The ITA is a valuable resource for strengthening Alliance Partners' existing channel partners:
• Alliance Partners are encouraged to market the value of the ITA to their existing reseller networks.
• The ITA provides participating Practice Firms with the opportunity to improve the leadership, technical and business skills of their principals and employees.
• This ITA enabled knowledge sharing and skill development results in stronger VAR organizations more capable of exceeding Alliance Partner expectations in the areas of marketing, sales, implementation and customer support.
• The ITA provides a great environment for allowing Alliance Partners to build stronger relationships with their existing business partners (Practice Firms):
• The ITA provides a "vendor-neutral" setting ideal for relationship building.
• ITA educational sessions, refreshment breaks, meals and group activities all provide Alliance Partners with an opportunity to get to know their channel partners better, and vice versa.
• Stronger Alliance Partner/Practice Firm relationships create more "buy-in" for the participating ITA Alliance Partners' products, resulting in increased mind share for those products within each Practice Firm and potentially more sales.
• Attendance at two events each year to network with peers and leaders of similar Alliance Partners' organizations in premier settings with first-class accommodations.
• ITA Fall Collaborative complimentary table-top exhibit space and 2 complimentary registrations for your corporate representatives, and other session visibility if the schedule permits.
• Opportunities to speak at ITA events and participate in ITA leadership roles and committees, as available.
• Special access to most ITA Members Only information on the ITA website.
• Access to ITA marketing support that includes:
• Participation in a new member press release upon membership acceptance.
• An ITA website listing.
• Access to the ITA logo for your use in promoting your ITA affiliation.
• The ability to promote your firm's skill sets, products, experiences and accomplishments to the profession's leading firms.
• The ability to enhance your business, your network and your skills and have fun while doing it!

• Participate actively in the ITA. You will not benefit from the incredible resources and networking opportunities if you are not involved.
• Use the ITA logo as described in the ITA Logo Usage Guidelines on your:
• Letterhead.
• Website.
• Company literature.
• Link your website to the ITA website.
• Actively promote the ITA to your practice firms. The ITA urges you to use the ITA Value Proposition for Practice Firms in your ITA-related marketing communications with your VAR/resellers.
• Network with other ITA members, including linking to their websites when appropriate.

• Submit your one-time enrollment fee (currently $10,000)¹. The enrollment fee includes your first year's annual fee.
• Agree to pay the annual fee by September 1 of each year thereafter (currently $7,500)¹.
• Sign the ITA Code of Professional Conduct.
• Maintain your membership qualifications, including timely payment of invoices for meeting cost sharing and support fees.