Consulting & Reselling (CR) members comprise consulting firms, resellers, and VARs that provide SMB technology implementation and support. Whether you focus on business applications, managed services, infrastructure, security, or a combination of these, CR Members gain shared market intelligence on technology trends, proven implementation methods, deeper vendor relationships, and cross-referral opportunities. When faced with rapidly changing intelligent, interconnected environments, ITA’s collaborative community provides the insights and support you and your clients need.
WHY JOIN ITA?
TO QUALIFY FOR CR MEMBERSHIP
- Reseller and/or consultant for a business application product for the SMB market.
- Hold an active reseller or partner relationship in good standing with a recognized mid-market or enterprise software publisher.
- Referenceable by ITA member, staff, or Board member.
- Demonstrate a history of delivering quality services.
- Employ professionals willing to volunteer their expertise within the organization.
- Endorse and agree to abide by the ITA Code of Professional Conduct.
WHY JOIN ITA
Interact with a broad range of CR members.
- Gain insights into best practices and inspiration for future growth.
- Learn about innovative technologies and services from other membership types.
- Attend up to two events per year to network with similar organizations and other leading industry partners in premier settings with first-class accommodation.
- Access to current, real-world market intelligence (“first mover” advantage) through benchmarking, best practices, and demographic information made available to members at our meetings and via our website.
- Direct access to strategic insights from industry leading infrastructure technology providers.
- Opportunities to partner with other ITA firms to deliver larger and more complex solutions to your clients.
- Exclusive access to ITA Member Only information on the ITA website.
- Invitations to present at ITA events and engage in ITA leadership roles and committee’s , as available.
- Showcase your firm’s expertise, achievements, and capabilities to the industry’s top organizations.
- Enhance your business, your network, and your skills, and have fun while doing it!
- Access to ITA marketing support that includes:
- Participation in a new member press release upon membership acceptance.
- An ITA website listing.
MAXIMIZING YOUR ITA MEMBERSHIP VALUE
Members get the most benefit when they:
- Attend Collaboratives and benefit from the incredible resources and networking from the alliance of our community.
- Join a committee!
- Share your knowledge and contribute to a Collaborative session.
- Tap into community expertise at the ITA CR membership site.
- Display the ITA Logo on your firm’s website and professional social media accounts.
- Network with ITA members throughout the year!
- Attend optional social events curated from the Collaborative’s location.
WHEN YOU MEET OUR CRITERIA AND ARE APPROVED
- Submit your membership fee and agree to pay the initiation fee and the annual membership dues. Annual membership dues are payable by September 1st each year.
- Agree to abide by the ITA Code of Professional Conduct.
- Maintain your “membership in good standing” qualifications, including active association participation and prompt payment of invoices.
- Commit to at least one attendee at the Spring and/or Fall Collaboratives (2 attendees per event are highly recommended)

